Growth hacking — it’s likely you’ve heard this phrase, especially if you work for a startup. And it’s a term that drives me absolutely nuts. Anyone running a business, especially a startup, will tell you that the pressure to grow is immense. Without growth, and the revenue that comes with it, the business won’t [...]
In part one of our two-part blog series on account-based marketing, we covered the basics of ABM — what it is, and why it’s gaining in popularity. In short, B2B sales and marketing teams find it to be very effective. In this article, we’ll delve into the steps your organization can take to implement [...]
If your company hasn’t yet embraced account-based marketing (ABM), it’s a good idea to get up to speed now, as the chances of this change taking place are more than likely. In June of 2016, SiriusDecisions revealed a 21% increase in the number of companies that have a full account-based marketing program in place. [...]
Becoming successful at the art of negotiation is relevant for “the individual who would like to keep his friends, property, and income, and the statesman who would like to keep the peace.” – John Kenneth Galbraith. “But I’m not a negotiator…” Whether you like it or not (and most people don’t), you really are [...]
Add another key skill to your toolbox: consensus building. Now, before you claim that this is just yet another thing that you simply don’t have time to do, take a minute to consider how mastering this art will aid you in building a stronger and more empowered team. The principles of consensus building The [...]
When I need work done on my computer system in the office (a situation that unfortunately happens more often than I would like), I call my “computer gal”. And while she is working away on whatever I have recently done to create my own problems, I might make the time to call a friend [...]
If you are a business owner who wants to grow your company, at some point you have to give up control. That means being willing to change the way you do things, including the differentiation between working on, not in, your business. You’ve no doubt heard Albert Einstein’s famous line: “Insanity is doing the [...]
In our last blog post, we talked about how to create a customer persona. In the second part of this series, we’ll discuss the importance of creating customer personas, and why your business shouldn’t be without them. Does your business need to create customer personas? Yes, you do! If you haven’t gotten around to [...]
