Challenge: Kanso Software quickly determined that their website designer was not “getting it,” and the core values of their business weren't being messaged effectively. Kanso is a for-profit business that operates with the heart of a non-profit — they are not just another software company. Solution: Lumen Marketing worked with the Kanso team to [...]
Challenge: Vail Resorts Management Company required a re-design of thevailcollection.com, a website dedicated to corporate- and private-owned lodging in Vail Village and Lionshead Village. Properties to be featured on the new website included: The Arrabelle at Vail Square, Ritz-Carlton Residences in Vail, The Lodge at Vail, Game Creek Chalet, Gore Creek Place Residences, Austria Haus Hotel, [...]
Challenge: Develop a new corporate website to reflect TrackVia's narrowed business focus around workflow management. Given a one-month deadline for completion of the new website. Solution: Led and managed the development of a brand new website, using a non-traditional approach to launch it: • Launched new website in 45 days, reducing costs by $50K via [...]
Challenge: Panera Bread franchises in Wisconsin and Rockford, IL needed an effective means to stay top of mind, and generate demand, with its catering customers. Solution: Created an email marketing campaign targeting females, aged 25-44 years old, in the Wisconsin and Rockford, IL markets. Each month's campaign featured an exclusive offer, which was obtained by [...]
Challenge: As a new creative agency, FaceTime Marketing needed a website that could communicate the value of its email marketing services. Solution: Directed the creation of the FaceTime Marketing website. Developed story board concepts to effectively communicate the company's strategic, full-service email marketing services.