When I need work done on my computer system in the office (a situation that unfortunately happens more often than I would like), I call my “computer gal”. And while she is working away on whatever I have recently done to create my own problems, I might make the time to call a friend [...]
In our last blog post, we talked about how to create a customer persona. In the second part of this series, we’ll discuss the importance of creating customer personas, and why your business shouldn’t be without them. Does your business need to create customer personas? Yes, you do! If you haven’t gotten around to [...]
There are a lot of super trendy buzz words and terms in business, and “customer persona” is one of them. Simply stated, a customer persona is not a real customer (or a real person for that matter). Rather, it’s a fictitious person created using a combination of raw data and educated guesses that you [...]
The term “content marketing” gets thrown around quite a bit in businesses these days. You feel like you should know its meaning, but you don’t — and you're certainly not alone. According to the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content [...]
Some news may seem too good (or unfortunately, too bad) to be true. The same holds true for information that you may choose to source when creating content such as white papers, blog posts, and other sales and marketing materials. In order to verify the validity of what you are reading or publishing, it's [...]
