Epic Discovery training program

2019-09-08T23:11:10-06:00

Challenge: Vail Resorts Management Company was launching their brand new summer operation, Epic Discovery, at their Vail and Heavenly resorts in the summer of 2016. Several new summertime attractions would be opening, some existing activities would have name changes, and summer employees at both resorts would be wearing new uniforms. All of the new [...]

What’s Your ACTIVE? advertisement

2021-01-28T14:16:27-07:00

Challenge: Create a full-page print advertisement to run in ski industry trade journals. Use messaging and photography targeted to the persona of an IT Manager working at a North American ski resort. The new company tagline, "What's Your ACTIVE?" was required. Solution: Created the new "What's Your ACTIVE?" print ad, which ran in NSAA [...]

AutismPro product sheets

2021-01-28T14:16:59-07:00

Challenge: The company's product sheets were difficult to navigate and contained outdated information. The company's endorsement from the Council of Administrators of Special Education (CASE) and other key graphics were not displayed. An outdated logo and color scheme increased the urgency for new product sheets. Solution: Worked with the company's Creative Director to breathe [...]

Red Lane Spa treasure map

2019-09-09T00:15:10-06:00

Challenge: Red Lane Spa, a division of Sandals Resorts, needed a unique giveaway for hospitality industry trade shows, as well as a promotional piece for distribution in the Sandals and Beaches Resorts’ welcome kit sent to guests after booking their vacations. Solution: Created an original treasure map, which features the Caribbean islands and the [...]

Press release: New EVP of Sales

2019-09-08T17:14:54-06:00

Challenge: TrackVia hired a new Executive Vice President of Sales and needed to make a public announcement. Solution: Wrote a press release announcing the company's new executive. Crafted all messaging and quotes from key stakeholders Highlighted the company's successes in the SaaS marketplace Distributed the press release on newswires nationally, as well as on [...]

Rosie the Panda trade show campaign

2021-01-28T14:19:37-07:00

Challenge: Resort Technology Partners needed a memorable marketing campaign and in-booth display to highlight its mobile solutions at the Association of Zoos and Aquariums (AZA) annual conference. Solution: Created the Rosie the Panda (RTP) mascot. Used Adobe Photoshop to create an image of a panda cub holding smart phones with RTP's LivePass® and REALPARX® [...]

ACTIVE Network trade show display

2021-01-28T14:21:00-07:00

Challenge: The existing trade show booth for ACTIVE Network’s Ski & Attractions business group featured outdated branding. An update was required for the annual International Association of Parks & Attractions (IAAPA) expo in Orlando. Additionally, ACTIVE Network and the RTP|ONE product lacked awareness among its target audience. Solution: Worked with corporate brand and design teams to [...]

6 Reasons to Ditch Your Spreadsheets

2019-09-08T12:04:56-06:00

Challenge: Present ordinary Excel spreadsheets as having their place in business, while pointing out their weaknesses, including a lack of data integrity, weak security features, and limited reporting and workflow features. Solution: Wrote an e-book called 6 Reasons to Ditch Your Spreadsheets... and Make the Move to a DIY Application. Showed a side-by-side comparison of spreadsheets vs. [...]

Market Analysis: Costume Jewelry Industry

2019-09-08T12:06:02-06:00

Challenge: The Women's Bean Project, a Denver-based nonprofit which provides a safe work environment where under served women learn the skills required to become great workers, was looking for a new revenue stream, and considered manufacturing costume jewelry. The organization's Board wanted to discover whether or not jewelry would be a viable product line. Solution: [...]

Play to Win lead generation campaign

2019-09-08T12:06:22-06:00

Challenge: Create a unique marketing campaign to promote ACTIVE Network at the 2012 IAAPA Attractions Expo. Solution: Created a multi-part campaign targeted to professionals in the attractions industry (amusement parks, water parks, zoos, aquariums, museums and cultural attractions). The integrated marketing campaign featured a game board theme that we titled PLAY TO WIN, and included: [...]

Go to Top