kansosoftware.com — strategy, messaging & graphic design

2021-02-18T12:45:20-07:00

Challenge: Kanso Software quickly determined that their website designer was not “getting it,” and the core values of their business weren't being messaged effectively. Kanso is a for-profit business that operates with the heart of a non-profit — they are not just another software company. Solution: Lumen Marketing worked with the Kanso team to [...]

CHANGE card product launch

2021-02-18T12:46:24-07:00

Challenge: BoldCo, LLC, a wholly owned subsidiary of Avionté, was preparing to launch a brand new financial product. CHANGE® card is a pay card designed to help staffing agencies address some of their biggest challenges with employee retention and incentivize the good behaviors that may benefit their bottom lines. Solution: The timeframe for the [...]

thevailcollection.com

2021-02-18T12:49:46-07:00

Challenge: Vail Resorts Management Company required a re-design of thevailcollection.com, a website dedicated to corporate- and private-owned lodging in Vail Village and Lionshead Village. Properties to be featured on the new website included: The Arrabelle at Vail Square, Ritz-Carlton Residences in Vail, The Lodge at Vail, Game Creek Chalet, Gore Creek Place Residences, Austria Haus Hotel, [...]

trackvia.com

2021-05-17T13:44:06-06:00

Challenge: Develop a new corporate website to reflect TrackVia's narrowed business focus around workflow management. Given a one-month deadline for completion of the new website. Solution: Led and managed the development of a brand new website, using a non-traditional approach to launch it: • Launched new website in 45 days, reducing costs by $50K via [...]

Panera Caters to Me email marketing

2021-01-28T14:24:33-07:00

Challenge: Panera Bread franchises in Wisconsin and Rockford, IL  needed an effective means to stay top of mind, and generate demand, with its catering customers. Solution: Created an email marketing campaign targeting females, aged 25-44 years old, in the Wisconsin and Rockford, IL markets. Each month's campaign featured an exclusive offer, which was obtained by [...]

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