kansosoftware.com — strategy, messaging & graphic design

2021-02-18T12:45:20-07:00

Challenge: Kanso Software quickly determined that their website designer was not “getting it,” and the core values of their business weren't being messaged effectively. Kanso is a for-profit business that operates with the heart of a non-profit — they are not just another software company. Solution: Lumen Marketing worked with the Kanso team to [...]

CHANGE card product launch

2021-02-18T12:46:24-07:00

Challenge: BoldCo, LLC, a wholly owned subsidiary of Avionté, was preparing to launch a brand new financial product. CHANGE® card is a pay card designed to help staffing agencies address some of their biggest challenges with employee retention and incentivize the good behaviors that may benefit their bottom lines. Solution: The timeframe for the [...]

SEO-focused web content, blog posts, and social media management

2021-03-15T16:02:27-06:00

Challenge: Bradsby Group, a large Denver-area recruiting firm, needed to drive more traffic to its website and generate more awareness of the firm's exectuive search and recruiting services. Solution: Lumen Marketing developed a keyword and content marketing strategy targeting two distinct audiences: hiring managers/human resources professionals, and job candidates (mid-level management to executives). Work [...]

trackvia.com

2021-05-17T13:44:06-06:00

Challenge: Develop a new corporate website to reflect TrackVia's narrowed business focus around workflow management. Given a one-month deadline for completion of the new website. Solution: Led and managed the development of a brand new website, using a non-traditional approach to launch it: • Launched new website in 45 days, reducing costs by $50K via [...]

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