Assurance Security corporate identity

Challenge: Assurance Security, a Kansas City-based security company, changed its name and updated its service offerings, and as a result, needed a new logo.

Solution: Designed a logo with a clean, modern typographic treatment, and strategically used the color blue to communicate safety and security. The logo’s circular graphic element represents the all-encompassing services that Assurance Security offers to its customers (monitoring, alarms, surveillance, access control and more).

At the client’s request, Lumen Marketing designed the business card to look like a security badge with a magnetic strip on the back side, as well as a die-cut hole to mimic the badges found in many businesses.