Red Lane Spa treasure map

Challenge: Red Lane Spa, a division of Sandals Resorts, needed a unique giveaway for hospitality industry trade shows, as well as a promotional piece for distribution in the Sandals and Beaches Resorts’ welcome kit sent to guests after booking their vacations.

Solution: Created an original treasure map, which features the Caribbean islands and the locations of Sandals and Beaches Resorts. The back side of the map features information about the new line of skin care products available at Red Lane Spas.

Each treasure map was rolled into a clear plastic tube and featured three small bottles of body lotion in the spa’s signature fragrances — Caribbean Sunrise, Island Essence, and Tropical Breeze.