Play to Win lead generation campaign

Challenge: Create a unique marketing campaign to promote ACTIVE Network at the 2012 IAAPA Attractions Expo.

Solution: Created a multi-part campaign targeted to professionals in the attractions industry (amusement parks, water parks, zoos, aquariums, museums and cultural attractions). The integrated marketing campaign featured a game board theme that we titled PLAY TO WIN, and included:

· 7-phase pre- and post-show email campaign
· Direct mail piece to top 200 prospects — game pawn, dice and 8.5″ x 11″ PLAY TO WIN game board
· Oversized 24″ x 36″ PLAY TO WIN infographic in trade show booth