Challenge: Kanso Software quickly determined that their website designer was not “getting it,” and the core values of their business weren't being messaged effectively. Kanso is a for-profit business that operates with the heart of a non-profit — they are not just another software company. Solution: Lumen Marketing worked with the Kanso team to [...]

Challenge: BoldCo, LLC, a wholly owned subsidiary of Avionté, was preparing to launch a brand new financial product. CHANGE® card is a pay card designed to help staffing agencies address some of their biggest challenges with employee retention and incentivize the good behaviors that may benefit their bottom lines. Solution: The timeframe for the [...]

Challenge: As a high-growth company, Knowland needed to continuously create new leads to fill its sales pipeline. They worked with a third-party consultant to assume the role of interim marketing leader and develop a well-defined strategy and budget that would help the company meet its business goals. After assessing Knowland’s situation, the consultant voiced [...]

Challenge: Bradsby Group, a large Denver-area recruiting firm, needed to drive more traffic to its website and generate more awareness of the firm's exectuive search and recruiting services. Solution: Lumen Marketing developed a keyword and content marketing strategy targeting two distinct audiences: hiring managers/human resources professionals, and job candidates (mid-level management to executives). Work [...]

Challenge: Generating timely and consistent content for a company blog is always a challenge. It's even more challenging when your company deals with highly complex topics that involve legal and compliance matters. Solution: Wrote a 1,300-word blog post on a lawsuit in San Francisco federal court, Lawson v. GrubHub. Researched the legal case behind [...]

Challenge: Create a new piece of thought leadership to explain the concept of yield management. Position ACTIVE Network as an expert on the topic, and its ACTIVE Yield software as the best solution. Solution: Wrote a white paper called Yield Management: Smart Strategies for Gaining Wallet Share. In this white paper, explained the origins of yield management [...]

Challenge: Develop a new corporate website to reflect TrackVia's narrowed business focus around workflow management. Given a one-month deadline for completion of the new website. Solution: Led and managed the development of a brand new website, using a non-traditional approach to launch it: • Launched new website in 45 days, reducing costs by $50K via [...]

Challenge: Create awareness around spreadsheets' error-prone nature, lack of security and user permissions, as well as lack of mobile, on-the-go functionality. Solution: Conducted original research among over 1,000 business professionals regarding how they use spreadsheets to do their work. Used the survey data in an easy-to-read and visually engaging report called Spreadsheets: Work Like [...]

Challenge: Help TalentWave, the leader in independent contractor compliance and engagement solutions, capitalize on the rapidly growing trend of the flexible workforce. Create a high-value piece of content that HR and procurement professionals can download following a webinar on the same topic. Solution: Created a prescriptive how-to guide called The Flexible Workforce Strategic Planning Guide: 9 [...]

Challenge: Vail Resorts Management Company was launching their brand new summer operation, Epic Discovery, at their Vail and Heavenly resorts in the summer of 2016. Several new summertime attractions would be opening, some existing activities would have name changes, and summer employees at both resorts would be wearing new uniforms. All of the new [...]