Challenge: BoldCo, LLC, a wholly owned subsidiary of Avionté, was preparing to launch a brand new financial product. CHANGE® card is a pay card designed to help staffing agencies address some of their biggest challenges with employee retention and incentivize the good behaviors that may benefit their bottom lines. Solution: The timeframe for the [...]
Employer Tsunami infographic
Lisa K. Moore2021-02-18T12:40:09-07:00Challenge: TalentWave is the foremost leader in independent contractor compliance and engagement. The company must regularly communicate highly complex legal and compliance subject matter in a way that is friendly and engaging to HR and procurement professionals.Many of TalentWave's client companies and prospects struggle with the growth of workforce virtualization, especially because of COVID-19.Solution: Lumen [...]
Integrated marketing campaigns: HubSpot, demand gen, social media
Lisa K. Moore2021-03-17T16:52:32-06:00Challenge: As a high-growth company, Knowland needed to continuously create new leads to fill its sales pipeline. They worked with a third-party consultant to assume the role of interim marketing leader and develop a well-defined strategy and budget that would help the company meet its business goals. After assessing Knowland’s situation, the consultant voiced [...]
trackvia.com
Lumen Marketing2021-05-17T13:44:06-06:00Challenge: Develop a new corporate website to reflect TrackVia's narrowed business focus around workflow management. Given a one-month deadline for completion of the new website. Solution: Led and managed the development of a brand new website, using a non-traditional approach to launch it: • Launched new website in 45 days, reducing costs by $50K via [...]
Spreadsheets: Work Like It’s 2015, Not 2005
Lumen Marketing2021-01-28T14:14:14-07:00Challenge: Create awareness around spreadsheets' error-prone nature, lack of security and user permissions, as well as lack of mobile, on-the-go functionality. Solution: Conducted original research among over 1,000 business professionals regarding how they use spreadsheets to do their work. Used the survey data in an easy-to-read and visually engaging report called Spreadsheets: Work Like [...]
Flexible Workforce Strategic Planning Guide campaign
Lumen Marketing2019-09-09T00:13:47-06:00Challenge: Help TalentWave, the leader in independent contractor compliance and engagement solutions, capitalize on the rapidly growing trend of the flexible workforce. Create a high-value piece of content that HR and procurement professionals can download following a webinar on the same topic. Solution: Created a prescriptive how-to guide called The Flexible Workforce Strategic Planning Guide: 9 [...]
Citizen Developer white paper
Lumen Marketing2019-09-08T12:02:36-06:00Challenge: To promote its low-code application platform, TrackVia decided to captialize on analyst firm, Gartner's, 2011 prediction that 25 percent of business applications would be built by Citizen Developers. Solution: Worked closely with a third-party public relations firm to conduct primary research intended to show how Citizen Developers will disrupt the corporate landscape, and how being [...]
Epic Discovery training program
Lumen Marketing2019-09-08T23:11:10-06:00Challenge: Vail Resorts Management Company was launching their brand new summer operation, Epic Discovery, at their Vail and Heavenly resorts in the summer of 2016. Several new summertime attractions would be opening, some existing activities would have name changes, and summer employees at both resorts would be wearing new uniforms. All of the new [...]
Hail Medic logo
Lumen Marketing2019-09-08T18:55:24-06:00Challenge: Hail Medic, a paintless dent repair startup in the automotive industry, needed a brand new corporate identity. Solution: Designed a new, original logo for Hail Medic. The design is clean and simple, while communicating that the business is the go-to "doctor" for your vehicle's hail damage. The dots above the letter "i" represent [...]
Red Lane Spa treasure map
Lumen Marketing2019-09-09T00:15:10-06:00Challenge: Red Lane Spa, a division of Sandals Resorts, needed a unique giveaway for hospitality industry trade shows, as well as a promotional piece for distribution in the Sandals and Beaches Resorts’ welcome kit sent to guests after booking their vacations. Solution: Created an original treasure map, which features the Caribbean islands and the [...]